WHY ALMOST EVERYONE IS DEAD WRONG
 IN HOW THEY TRAIN FOR
INCREASED SALES AND PROFITS!

The approach you're probably using to increase your sales skills, and/or the skills of your sales people, could be improved as much as 300% because times have changed, but most sales training hasn't!

I've pioneered a new approach to sales training that teaches sales professionals and small business owners how to attract business in today's marketplace and dramatically increase their sales revenues.

I've been able to prove time and time again that this new approach is a better, more effective and efficient training system that can more than double your current rate of sales and client gains...and make your bottom line explode! I'm willing to prove it again at a very special,  two-day event  that will be held on:

July 20th and 21st
in Seattle, Washington

The event is entitled:
The Science of
Attraction-Based Selling

Whether you are a business owner, a professional, or a sales person, it may be the single most important thing you do for your career and your income. Over three enlightening days, I'll share with you the strategies used by the most successful marketing and sales professionals in the country and I'll show you how you can increase your sales revenues by 30% to 300 % in less than six months!

Sound incredible? Well, stay with me for just a minute here. I know you're skeptical - who wouldn't be, but consider just a few of the thousands of positive testimonials I've received:

I had opened 18 new accounts for our company at the time of the 3-day course in the first part of June. That averaged out to about 3 or 4 new accounts each month, which was respectable. In the 3 months since the course I have opened an additional 34 new accounts. That's close to a 300% increase in production since the course!
Greg Brown
Office Depot Business Services Division

I have to say that the course was very informative and motivating and I truly believe that the course can be attributed to my increased performance for the months of September and October. As you know, I almost doubled my quota in September and produced a full quarter's worth of sales in the month of October.
Ruth Olesen
Honeywell, Inc.
 

I had been working on a 1in 7 close ratio before attending your course. As I review the numbers for November, I see that my close ration is 5 out of 6! I had aimed for 3 out of 6, in other words, half of my appointments resulting in sales. I have easily surpassed that. This is the best money I ever invested.
C. Gray Gorney
Evans & O'Brien
 

During the first four weeks after the course, we have placed three people for an aggregate commission of more than $43,000. My principal partner also engaged in a contract assignment, which brings in another $2,000 each week. This financial success during the first four weeks after my involvement in your course is nothing less than astonishing. And we are certain that the primary reasons for this success are that we have dramatically increased our prospecting efforts and improved our ability to sell.

Carey Sutton,
Perkins, Sutton, Bates & Company
 

Dear Sales Professional/Business Owner:

My name is Peter Droubay. I'm a sales and marketing trainer and consultant. I am also a business owner. I'm not a professional writer, but what I have to share with you is so extraordinary and so powerful I decided to write you myself. So bear with me a little.

Men, women, and sales teams nationwide come to me when they need to rapidly improve their sales performance. I, along with my team of skilled professionals, always deliver results, fast. Faster, I might add, than any method these people have used previously.

I have a very large list of clients with whom I've greatly enjoyed working over the years, including companies such as Coldwell Banker, Mazda, OfficeMax, Watkins, IBM, Pac-West Telecom, Forrester Research, Colliers International, Alcon Entertainment, Network Peripherals, Sun Microsystems, 3-Com, Lantronix, World Marketing Alliance, Pacific Bell Directories, Robert Half & Associates, Medtronix, 24-Hour Fitness, Workrite Ergonomics, Act 1, Office Depot and many, many others. I've been extremely effective at helping them to increase their sales revenues and continue to do work for the vast majority of them. Some have told me that if I took the time to promote myself and "hype" what I do a little more, I would be a "household name" in the business world, but it's just not in me to do so. I think it's one of the reasons that I've been so successful. I hate hype! I hate feel-good stories and clichés that don't help anyone to improve! I hate unearned wealth! And most of all, I hate the kind of PR that creates unmerited fame!

I'm a hard-working family man who believes that everyone has the potential to become as successful as they want to become. In my opinion, success at anything boils down to effective, step-by-step strategies that are implemented with some energy. So that's what I do for my clients. I help them to identify the strategies that will increase their sales revenues and then I help them to energetically implement those strategies.

Unfortunately, the strategies that most sales people, professionals and small business owners are using to sell their products and services are not effective. They may have been at one time, but times have changed. Clients are much more sophisticated than they ever have been. They have more information and higher standards than in the past. "Customized" solutions are what they are looking for. Freedom to choose is what they demand. And clients are more plentiful than ever.

The old methods of selling demand that you aggressively pursue clients and convince them that they really need what you have to offer. These old methods of selling are less and less effective every year. If you are still using these methods, it's time to change your approach. If you don't, the consequences will be disastrous for your business and your income.

Three Days That Will Change Your Life Forever

I'd like to invite you to attend a very special,
three-day event. You may attend:

July 20th - 21st
 in Seattle, Washingon
 

The event is entitled The Science of Attraction-Based Selling and may be the single most important thing you do for your career and your income. Over three enlightening days I'll share with you the strategies currently used by the most successful marketing and sales professionals in the country. I'll help you to adapt each of these remarkable strategies to your profession and then implement each one.

For Serious Sales Professionals!

This has everything to do with you. Why? Because, with the strategies I'm about to reveal to you, you can take your current method of selling and "twist" it so that you are...

Easily Experiencing 3 Times the Progress, While Spending Less Time!

And I don't care if you've been selling for years, or are just starting out! I'll show you the secrets of increasing your sales and profits more in the next 6 months than most people achieve in 6 years of hard work! In fact, you'll see faster and better results than everyone else who is slaving away selling 6 days a week! That's right – you'll get bigger sales, without frustration, with less time spent in the field or on the phone.

Sound Impossible? It's not. Actually, It's quite easy to accomplish. And I want to show you how to do it. Here's how I achieve such incredible results:

A Shortcut to the Massive,
Unlimited Sales You've Always Wanted!

You see, almost all business owners and sales professionals suffer from one or more of five problems, each of which dramatically limits the amount of money they could be earning in today's market. Improving one of these five problem areas will create a significant increase in sales. Improving all five leads to spectacular increases! These problems include:


1. A lack of a clear and effective sales process.

Most people think they have a process, but when questioned about it, they can't readily describe what that process is. And worse, if they do have a process, it's usually not as effective as it could be at attracting potential clients and leading them to buy. If you doubt this to be the case, look at the millions of people out there who are placing sales calls over the telephone to people they do not know and who have little or no interest. If you're ever one of these people, then I can help you with a better sales process.

Or think of the millions who are trying to sell the fist time they talk to a potential client, whether on the telephone or in some other setting. In fact, many are annoyingly try to sell at every chance they get. If you've ever felt this way, then I've got a better process for you.

Or think of the thousands of times "sales people" launch into a sales monologue without knowing much about their client. I could go on and on. Just like dialing a telephone number or opening a safe, you will not get the results you are looking for unless you take the right actions in the right order!

Ask yourself:
Do I have a proven sales process that is easy, fun, and effective?
Do my clients know what steps they need to take to buy?
Do I always know what the next step is?

One of the most important things that I'll help you do is to create systems for marketing and selling that produce results with little or no effort on your part. Having a successful sales process will save time and effort, reduce your sales cycle, and make it easier and more enjoyable for your clients to buy.

Consider what a couple of clients wrote:

To date I have already experienced a 20% increase in my effectiveness. I have reduced my average sales cycle from 5-6 months, down to 3-4 months. I approach each new sales call with new-found enthusiasm. I am looking forward to a great deal of success in my future that I will directly attribute to this course, and I look forward to the day when I will meet with you again for a refresher class.
Rocco Santoro
LDR

My sales are up at least 35% in less than 9 weeks! But much more importantly, I now have a marketing plan and a sales process that insure the kind of gross sales I have always wanted. The sales skills and process you taught me are in place, they are working, and I'm enjoying my work more than ever! For this I cannot thank you enough!
Alexander Van Buren
Magician, Hypnotist, Entertainer and Educator
 

2. Not enough high quality leads.

Most sales people repeat their first year in business over and over again. This is true in part because their lead generation is primarily based on cold calling, canvassing, waiting for the company to give them leads and/or a little luck. There's nothing wrong with starting your career with some cold calling and canvassing, but you cannot sustain it forever. You must, at some point, develop other ways of bringing in quality leads, ways that do not require as much time and effort. Most sales people never figure out how to systematize their lead generation efforts, so every year it's "back to the basics in order to drum up a little business." They might as well be starting over again each year, repeating their first year in the business, over and over again.

Ask yourself:
Do I have lead generation systems that bring in dozens of high-quality leads each and every month, or am I still relying on cold calling, canvassing, leads provided by my company, and/or a little luck to find my next new client?


Another related reason that most salespeople fail to make any progress is their reputation. Most sales people have no on-going systems that are meant to increase their image and reputation. The net result is that they are constantly working to "sell" themselves to prospective clients. Contrast that with the best in any business who arrive at each appointment with an outstanding reputation that has preceded them. Prospective clients are already "sold" on them. Each year their reputation grows and their business grows stronger. Each year it gets easier and easier because of systems they've put in place for building their reputation and their image.

Another client recently wrote to tell me about one of his young sales people who has studied my courses religiously and has worked to implement every detail. He wrote:

"I'm very glad that I decided to send my newest sales person through your course. This year, his first year in business, he will out-perform many of my veterans. He'll gross well over $200,000.00 in sales revenues, but what I think is more interesting is that he has quickly built a reputation for himself in the community that is far above the reputation that some of my veterans have. I actually get calls frequently from prospective clients asking specifically for him because they've understood that he's ‘the expert' and they want to work with the best. Sometimes I feel like I've been relegated to being his assistant rather than the 25-year veteran that I am, but I love it! Thank-you for working with him."
Frank Johnson
Johnson Commercial Real Estate

Ask yourself:
Do I have ways to increase my image and my reputation? Are clients already sold on me before I arrive at the first appointment with them?

I'll help you to implement proven strategies that will increase your reputation and help you to generate more high quality sales leads. This will put you in the driver seat with clients coming to you for help, rather than you going to them as the supplicant asking for a job. Your whole mindset will change as you begin to feel the impact of an abundance of high-quality leads.
 

3. They don't understand why people buy.

One of the biggest challenges for many sales people is they know some of what to say but they don't know why they are saying it. They don't understand the psychology behind what they are trying to accomplish in the sales process. Consequently, they drone on endlessly about meaningless facts and features, never really addressing the real reasons people buy.

Ask yourself:
Am I able to pinpoint why each of my clients buy?
Am I marketing and selling my services in a way that truly touches the real reasons people buy?

One of the most important things I'll help you do is to understand the real reasons people buy. It will make all of your sales and marketing efforts more effective and easier.

Consider what another client wrote:

The course has produced incredible results in a very short time period. My total assets under management has doubled and income has more than doubled in only 8 months! The main reason for the improved results is a new level of control over the interviewing and selling process. I am no longer "wishing for a sale", but rather "expecting a new relationship to form" with my clients. I am also more comfortable in going after the large cases that escaped me before.

I have learned to transfer enthusiasm rather than just technical information to a prospect, to create more compelling reasons to work with me, to create trust and rapport quickly, and to uncover their goals and values in an elegant manner.

As you know, I have recommended the course to many people in the sales and financial services arena. I had compared your course with several others and felt it would be the best. Now that I have participated in the course, I am certain that it is! Several million thanks!
Paul King, President
The Financial Educators Group

4. Their sales skills are rusty or non-existent.

Unfortunately, most sales people have never really had good sales training. Most training conducted in companies in America consists primarily of product training. A lot of time and money is spent teaching people about the products and services they offer, but almost no effort is spent on teaching people how to influence and persuade. You may find yourself in a situation in which you have had no formal sales training, in which case you'll see dramatic increases in your sales revenues after attending the event.

Of course, you may be someone who has had some formal sales training, but not recently. Unfortunately, most of us have a mindset that is forged in school. That mindset tells us that once we have completed a course we need never retake it. While this may work to some degree when it comes to learning facts and general knowledge, it does not work when building skill. Skill requires constant repetition. The ability to market and the ability to sell are skills. They demand constant repetition, or you lose them.

To make matters worse, many of the sales skills that people have learned in the past are not effective today. Many of these old skills assume you are selling to idiots who have no access to information about your products or services and no access to information about your competition. Many of these old notions of how to sell are meant to "push" people into a sale. If you've spent time in the past learning these old skills, I'll help you polish them and change them to be effective in our current marketplace.

Thousands of people have attended this three-day intensive and many have told me that they only learned a couple of new things, but they experienced big increases in their sales revenues because the event updated skills they learned years ago, reminded them of things they had long forgotten, and caused them to practice skills that had become rusty.

Ask yourself:
Am I proficient and practiced in the following skills?:

• Rapport & Trust Building
• Creating Interest for What I Have to Offer
• Using the Telephone
• Appointment Setting Skills
• Schedule and Territory Management Skills
• Ways to Have Others Fill My Schedule With Sales Appointments
• Setting the Stage for My Sales Presentations
• Penetrating Accounts With Multiple Decision Makers
• Asking Effective Questions
• Conducting an Outstanding Needs Analysis
• Accessing Leverage & Finding Hot Buttons
• Conducting Extraordinary Sales Presentations
• Using Test Closes
• Recognizing Buying Signals
• Negotiating and Closing Skills
• Objection-Handling Skills
• Following-up With Clients
• Obtaining Quality Referrals

For a more detailed description of course content click here.

Some of these skills are, or should be, basic sales skills, but far too many of us do not practice them routinely. The best hitters in professional baseball take batting practice everyday because they recognize that skill requires practice. Unfortunately, most sales people have either not learned these vital and basic sales skills or they do not practice them with regularity. I'll help you learn and review these vital skills. The results will be spectacular.

Here's what another client wrote:

I have attended no less than 20 seminars, sales schools and teaching programs, not to mention marketing classes and psychology classes at college, but this is by far the most influential and effectual time I have spent in honing and improving my profession as a salesman. Quite frankly, most of what was introduced at the class is learned by experience and known to most veteran salesmen. However, for me, it was understanding how it can be fitted together and used every time, as a science, and not just by instinct. There were some new principles and understandings I had not been previously exposed to, and those were most valuable as well. I would highly recommend this to any new salesperson, and all veteran professionals as well, no matter how successful.
Larry Jones
Bay Area Bobcat
 

5. Lack of empowering beliefs and personal productivity.

Most sales people are ineffective because they are not able to consistently persuade themselves to do the necessary things to create long-term success. They can't get themselves to consistently make the necessary calls. They fail to prepare effectively. They fail to manage their own emotional states and experience mood swings and the loss of performance that comes with them. They have impotent goals and they lack even the basic time management skills necessary to perform at high levels.

One of the most important things I do for my clients is that I discover and challenge some of the limiting beliefs and internal conflicts that are keeping them from really "going for it". I show them how to change their beliefs and then I give them the skills to increase their personal productivity so that they are as productive as they can be. This is perhaps the single biggest catalyst for the dramatic results I'm able to achieve.


Ask yourself:
Do I ever feel conflicted about what I do for a living?
Do I ever sabotage my own success?
Am I as productive as I could be?

Consider what two clients recently wrote:

I just wanted to say that after 21 years in the sales and marketing arena, I wish I had been to your training class years ago. I probably could have retired by now. I have attended almost every "goal setting" and "features and benefits" sales training class that has been offered. Never have I been to one that REALLY taught he how to prepare myself emotionally to plan an attack on my sales and personal goals everyday.
Dave Hemmingsen, Sales Manager
Greenpak, Inc.

Again I want to thank you for the wonderful seminar that I've had the privilege to attend. Your knowledge, experience, contribution, caring, sharing, and stretching of yourself to more than your max is wonderful. Since I have attended your class, not only have I enjoyed incredible energy and confidence, but also my income has been increased so drastically that I can't believe it! I have been transformed into a completely new person. It is because of your excellent coaching and caring. I am not the only one saying this. I keep in touch with other graduates of your courses and they all have the same feeling about you and your staff. Attending your courses is the most important thing I have ever done.
Farshad Bon
Photographer

Look, the fact is about 99% of all sales people (this may include you) spend their entire lives struggling. Most people never discover a method that will give them the constant, sustained income growth that they desire. That's because any method that has you trying to influence others by using old paradigms of sales scripts and cold calls is an invitation to frustration and failure - it ignores most of the "factors" that will cause your clients to buy now!

You know in your heart, this is true. "The price is too high", "I can get the same thing down the street", or "Call me back next month" and you leave without a sale. Some people will flounder like this for years. Others just go on to the next job or stay broke...

But, there is a guaranteed way to increase your business!

One of the things that makes this event truly unique is that it comes with a guaranteed return on investment. As long as your income varies based on performance (you receive profits, commissions or bonuses), I guarantee you at least a 300% percent return on investment within 90 days! If you do not triple your investment in the course, in the form of increased income, within 90 days after completing it, then I will refund your entire tuition and you can keep the course materials as my gift!

The vast majority of participants far exceed the guarantee. For most attendees, just a few more good clients will bring them thousands of dollars more in income.

Ask yourself:
What is each new client worth to me?
If I got one or two new ideas from this course that resulted in just a few more sales, what would that be worth?

Consider what another client wrote:

This course is by far the most beneficial (from the standpoint of return on investment) that we've ever participated in. Our top salesperson went from $200,000 in monthly sales to setting a record of $510,000 in sales for the month of August. Other sales people have gone from a mediocre approach to selling, to an enthusiastic and results-producing approach. I'm sending you the rest of my salespeople because I want them to be enthusiastic, productive, and problem blasters.
Armando Garcia, President
Arcom Electronics

My corporate clients gladly pay me tens of thousands of dollars to have me conduct this type of training for them. They do so because they know that even a small increase in sales is more than enough to justify the investment. They all experience between a 300% and 1,000% return on investment in the ensuing months.

I only conduct a few events every year, like the ones in June and July, that are open-enrollment events. When you decide to attend one of these events, you have the advantage of being able to, in effect, split the investment that a corporation would normally make with all of the other participants. The tuition for an individual to attend the three-day event is normally just $1,295.00 per person! This tuition includes:

	Three days of in-depth, intensive training,
	A 500-page participant manual (a $195.00 value),
	Six audio CD's for review (a $100.00 value),
	A one-hour, one-on-one telephone coaching session with me in the week following the event (a $295.00 value), and
	A guaranteed increase in income!

Here's what you need to do:

Call 1-800-987-1300 ext.207 and speak to me or a member of my team. Let us know which dates you would like to attend. We will answer any questions you may have about the course and record your contact and credit card information in order to reserve your place. We'll also give you the telephone number for the hotel. You'll need to call the hotel to reserve a room (if you are coming from out of town) and then make your travel arrangements. You'll receive your course materials within a few days. Feel free to begin listening to the CD's prior to attending the course. Then, on July 20th, 21st, and 22nd, come to the event ready to take your business to the next level!

I look forward to meeting you, working with you, and watching your income grow.


Warmly,

Peter Droubay
Salestrainer.com
1-800-987-1300 ext.207



PS If you prefer to fax, please fill out the registration form and fax it back to
1-916-760-4107.

PPS Let others know about the event! It's a great way to build teamwork within your company! Consider what a couple of clients have written:

The energy and enthusiasm created in this training by the trainer, Peter Droubay, was second to none. The combination of exercises, interaction, training, and movement really brought VOICEPRO together as a team.
Sandra Hill, VP Sales
VOICEPRO
 

Thank-you for the fantastic training! This was the first time our sales force experienced "something different" and they were extremely pleased with the innovative approach to sales training.

I was amazed at the "team spirit" that was reborn as a result of Peter Droubay's presentation. My sales team reached a very high energy level that has not diminished. They each feel a new sense of self-confidence and believe that they can break through all sales barriers that stand between them and their goals.

My sales team is extremely proud of themselves. They now greet each day with a series of questions and answers that will make them more successful and happy in both their professional and personal lives.

Congratulations! I had no idea the training was going to be so affordable and so much fun!
Penny Leonard, Regional Sales Manager
CCA West

Register six people and we'll give you a seventh registration for free! Simply call 1-800-987-1300 ext.207 and let us know the names of each person who will be attending the event with you.

PPPS The whole training is also available on video for those who are unable to attend, or for those who would like an additional way to review the strategies taught. Call 1-800-987-1300, ext.207 for more information on the video series. 


For a more detailed description of course content click here.